CHARLOTTE, N.C., July 2, 2018— HOOVER®, a leading player in the floor care industry for more than 100 years, has unveiled two innovative carpet washers after rigorous consumer testing and research. The new HOOVER SmartWash delivers deep-cleaning, industry-changing performance with automatic cleaning technology to give consumers confidence to tackle all their carpet cleaning needs, while the HOOVER PowerDash provides a full-size experience in HOOVER’s lightest design.
“Our team went into homes to learn about behaviors and frustrations by watching our customers in their own environment to discover how they are cleaning,” said Paige Schneider, VP/GM, Carpet, Hard Floor Cleaning, and Solutions HOOVER. “What we found was a lot of confusion, along with dry time issues and not having enough storage space for the product.”
Knowing different consumers may have different needs, HOOVER got to work developing its two new products.
SmartWash: Taking the Guesswork Out of Carpet Cleaning
“How much water goes on the carpet? Did I use the right amount of solution? How do I work this thing?!” The HOOVER SmartWash Automatic Carpet Cleaner is changing the carpet-washing game with its industry-first automatic cleaning technology. Think vacuuming is easy? SmartWash makes deep cleaning carpets even easier!
The first thing HOOVER did in developing the SmartWash was to remove the trigger, often used on most machines, and simplified that operation. No trigger means no risk of oversaturating carpets with too much water and solution. HOOVER's Automatic Cleaning Technology intuitively knows when to wash the carpet and when to dry. Push it forward to wash; pull it back and it automatically begins drying. The Auto Mix feature eliminates confusion over how much solution to apply by dispensing the precise amount of solution needed, ensuring a more effective clean with no sticky residue. And the faster drying power of HeatForce means getting back on the carpets and back to normal life quicker than ever.
Other features include:
- FlexForce PowerBrushes to gently remove dirt and debris.
- Extra-long bristles gently agitate for the best clean possible.
- One-step removable nozzle to allow easy-access clean and maintenance for brushes.
- Dry Only Mode speeds drying with the push of a button.
PowerDash: Small but Mighty
Many consumers—from empty nesters to millennials—are choosing to live small, thoughtfully purchasing products that won’t clutter up their space. For those who may be stuck with limited storage, less carpeting, or are in need of a more “grab and go” solution, PowerDash is here to save the day.
Engineered for full-sized messes in a compact design, PowerDash gives two times the power of the leading lightweight carpet cleaner* with simple storage capabilities. For small spots or a whole room, PowerDash is easy to maneuver in the tightest spaces. The PowerSpin Pet Brush roll delivers powerful cleaning with antimicrobial protection, and HeatForce technology ensures faster drying, proving that the best things come in small packages.
The HOOVER SmartWash is priced starting at $269.99 and is available now at Hoover.com and most major retailers. PowerDash is $109.99 and is available now at Hoover.com, as well as most major retailers. Both come with a 12-ounce sample of HOOVER’s powerful cleaning solution for the most effective clean. Need the best in solutions? HOOVER offers a variety of cleaning solutions and pretreat products for every home.
HOOVER offers an assortment of powerful carpet washers, hard floor cleaners and solutions to tackle messes all around the home. Find your perfect solution by visiting hoover.com or any major retailer to learn more.
*Compared to the Bissell ReadyClean PowerBrush carpet cleaner in accordance with ASTM F2828-12. Cleaner identified using NPD POS data for the 52-week period ending 10/7/17.
For more than 100 years, HOOVER has designed powerful, easy-to-use products that clean your entire home from floor to ceiling. Our comprehensive line of products includes cordless stick vacuums, uprights, carpet cleaners, hard-floor cleaners and solutions. For more information, visit www.Hoover.com.