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Hoover Air Cordless Press Release

Tuesday, June 03, 2014
6/3/2014          

Hoover® Air™ Cordless: Finally, a full-size cordless vacuum that can clean your whole home

Simon Lawson, President, TTI Floor Care: “Sometimes it’s not what you add, but what you take away, that makes life easier. Every day cords limit, tangle and trip. Who would miss a cord? Cordless is freedom. Cordless is convenience. Cordless is now. Today, I am proud to announce the launch of Air™ Cordless, the first in a range of ground-breaking cordless products from Hoover. I feel that within 5 years, the majority of our products will be cord free. Who better to lead than us? One of the world’s leading floor care brands, who also happens to be sister to one of the leading power tool companies in the world? We are excited to bring true innovation to the consumer.”

Key Points
Hoover launches Air™ Cordless , with more than twice the capacity and run time of the best-selling cordless competitor*.
Two innovative power-tool inspired LithiumLife™ batteries offer 50-minutes of fade-free air power; enough for a whole home of 2,500 square feet.
Air™ Cordless, Hoover’s most lightweight upright, is portable and steerable with no loss of suction**.

Hoover Rethinks Cleaning
Imagine if you had a machine powerful enough to clean your entire house for 50 minutes without having to find an outlet. Imagine if your ability to clean had no limits, obstacles or boundaries.
To do that, you would need Air™ Cordless: the world’s first full-size, whole-home, cordless upright vacuum cleaner driven by LithiumLife battery technology and Hoover innovation.

“We could see frustration in a cordless vacuum that ran out of power after a few minutes. Others began by trying to make a stick vac stronger. We took a great upright and removed the cord,” explained Vice President of Product Development Paul Bagwell. “Tens of thousands of hours of team engineering and development led to a powerful cordless upright with incredible run-time. By comparison, some competitor cordless vacs are like an electric car that gets you only half way to work. We wanted to do better than that.”

The Air™ Cordless upright simply works. Taking care of tracked-in dirt can happen as you move from checking Facebook on your tablet to kissing the kids goodnight. It becomes part of your daily life. It does the job and is set aside, waiting to be used again, like a cellphone or your favorite book.
Paired with Hoover’s high-output charger, LithiumLife batteries have made the possibility of continuous untethered cleaning a reality. Hoover, inspired by its corporate affiliation with two powerful contractor-grade tool brands, developed its lithium-ion battery to be as rugged as it is long lasting.
Air™ Cordless cleans every room in your home, moving effortlessly from carpets to hard floors. At 9.9 pounds it is Hoover’s lightest bagless-upright, offering premium portability. For maximum utility, Air™ Cordless features a removable wand, a comprehensive tool kit and a dirt-cup that triples the capacity of the best-selling battery powered competitor.
Of course, Air™ Cordless is everything you expect from Hoover, built on a century of constant cleaning innovation, featuring skateboard inspired steering to navigate furniture and obstacles, proprietary WindTunnel® design that triples the suction channels and no loss of suction through cyclone technology.
Hoover made the vacuum of today. Now it has made the vacuum of tomorrow. Get ready to rethink cleaning.

* The Dyson DC44 is the best-selling cordless vacuum, from November, 2012, through December, 2013, per NPD unsuppressed data.
** Per IEC 60312-1, clause 5.9